It has been said that time is our most precious commodity.
I beg to differ.
What’s more precious than time, in our modern world?

Our attention—
and advertisers are willing to spend billions of dollars to capture it.

A 30-second commercial during the Superbowl costs $8,000,000.
Eight. Million. Dollars.
That’s $266,666.66 per second.
Yep, someone desperately wants your attention.

It’s not just once in a while, either. The average person sees between 4,000 and 10,000 ads per day. You are hit by a barrage of messages daily that are vying for your attention.

God wants to get your attention, too.
But instead of shouting, He whispers.
Instead of pestering, He’s patient.
Instead of trinkets, He offers truth.

He paid a price, too.
He was willing to let His Son die on a cross to get your attention.

He is sending out a barrage of messages daily, too,
advertising His goodness.

Lord,
I give you my affection, my attention, and my allegiance.
Arouse my affection, arrest my attention and anchor my allegiance.

We must pay the most careful attention,
therefore, to what we have heard,
so that we do not drift away.
Hebrews 2:1